a tale
through ages

 Respect the Past
Protect the Present
Create the Future

traditions

Reviving Indian traditions, bringing back the true values, carefully preserved in the form of ancient ornaments and symbols of our land, back to life.

quality

We create jewellery according to the world's industry standards, complementing the impeccable craftsmanship with precious materials of the highest quality.

uniqueness

We bring together deep-rooted meaning with a personal approach, creating perfect jewellery that will be passed down for generations to come

Brand History, Traditions, Quality, Uniqueness | AMRIT JEWELS (A UNIT OF JAINSONS JEWELLERS, SARAFA BAZAR, LUDHIANA)
Brand History, Traditions, Quality, Uniqueness | AMRIT JEWELS (A UNIT OF JAINSONS JEWELLERS, SARAFA BAZAR, LUDHIANA)

brand history

As the name suggests Amrit is the symbol of purity and trust.
Being into the jewellery business for 7 generations founded by Lala Baisakhi Shah Tek Chand in the early 19th century in a small town Jandiala guru located near the holy city of Amritsar.

Earlier known by the name Jainsons Jewellers, we presented our new and flagship brand AMRIT JEWELS in the year 2011. And since then we have been pioneers of designs and quality control setting a benchmark in the market.

We have been delivering our customers latest and exquisite designs of Diamond, Gold and Polki jewellery crafted by skilled artisans showcasing the rich heritage of our brand as well as the country.

In the year 2020, Amrit Jewels partnered with MMTC-PAMP launched an exclusive gold coin of finest purity (9999) weighing 1oz (31.103gm). Made with Swiss excellence The coin represents Kalpvriksh/The Wishing Tree on obverse and a Lotus(symbol of prosperity) on reverse.